About
An early-stage startup that builds AI apps, then brings them to companies.
Looma runs three public AI apps. The patterns proven there are what we then build into the internal systems of companies in Indonesia.
What we run
See all products
Who is behind Looma
Looma was founded by Nurhikam, a software developer. It started from one belief: an AI app is only useful if people actually use it every day, not if it stops at a demo.
The person you talk to is the one building it. Decisions and context stay in one place.
Snap Money, Flex, and Kala were developed with Claude Code. That is what lets a small team run three products while delivering client projects.
How we build
- Products first: every pattern we offer companies is already running in an app we operate ourselves.
- Limits are written before an agent acts: what may happen automatically, and what needs a person to confirm.
- A direct line to the builder: no middle layer, decisions made in one conversation.
For companies
Four stages: map the problem, written scope, build with regular review, and full handover. The detailed version is on the services page.
See servicesLimits, stated openly
- One large client project at a time, alongside our own products.
- No 24/7 support.
- If procurement requires a specific legal form, let's align on it early.
The name Looma
Looma, from loom: the weaving machine. A machine that works one job to completion, repeatedly, without drama. Each of our apps does one job completely, and so does each project we hand over.
Company profile